As generative AI commoditizes information, the premium on strategic judgment, the core of the case method, has never been higher. In this interactive session, Frank T. Rothaermel, author of the #1 Strategy text and dozens of best-selling cases, argues that the in-class case experience is more vital today than ever before. While AI excels at data synthesis, developing the deep insights required for competitive advantage necessitates human-centric debate, the navigation of ambiguity, and, most importantly, critical judgment.

Participants will explore how to:

1. Leverage AI-driven tools that provide individualized, adaptive learning to ensure students master core concepts before entering the classroom.

2. Repurpose reclaimed class time for rigorous, case-based discussions that push students beyond algorithmic prescriptions toward strategic leadership.

Join this hands-on workshop to discover how to integrate cutting-edge technology to meet students where they are, while doubling down on the high-touch, immersive analysis that defines world-class strategy education.

This workshop is part of the SMS Virtual Workshop Conference, a new online event designed to bring the SMS Conferences workshop experience to a global audience. Modeled on the popular Saturday Workshop program at the Annual Conference, this virtual event offers participants hands-on opportunities to strengthen their research and professional skills through focused, application-based sessions with experienced facilitators and thought-leading panelists. Participants will join 120-minute workshops designed to foster meaningful interaction, collaboration, and personalized feedback, along with a live plenary session that brings all attendees together for shared insights and community connection.

For more information on this Event, visit the SMS Website.  

To contact the SMS Executive Office, please email: sms@strategicmanagement.net.  

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